Submarks, monograms and mascots, oh my!
When it comes to creating a logo, the options can feel endless, and it’s easy to get overwhelmed. If you’ve ever wondered about the difference between submarks, monograms, and mascots (and how to choose the right style for your brand) you’re in the right place. Read on reader!
I love helping businesses uncover the logo style that truly reflects their personality and resonates with their audience and exploring these three popular styles will help you make an informed decision that elevates your brand.
Submarks: An element of your logo used to consistently maintain brand recognition.
A submark is a simplified version of your primary logo. Think of it as your logo’s shorthand. A versatile, compact design that distills your brand identity into its most essential elements. Submarks are often circular or iconographic and work beautifully as social media profile pictures, watermarks, or even wax seals for event stationery.
Best for:
Brands that need flexibility across platforms.
Businesses with a refined and understated personality.
Wedding planners, boutique hotels, and bespoke event stylists who lean into elegance and minimalism.
Submarks are great because they’re subtle yet memorable. They’re the perfect way to keep your brand present without overwhelming your audience.
Monograms: A motif of two or more interwoven letters, used to create brand recognition in short form.
A monogram focuses on typography (usually your brand’s initials) and turns them into an artful statement. These designs are often elegant and timeless, exuding an air of sophistication. Picture the classic intertwining initials you’d see on vintage luggage or high-end stationery.
Best for:
Brands rooted in tradition or prestige.
Wedding professionals and hospitality businesses looking to create an high-end feel.
Businesses with shorter or iconic names that lend themselves well to initials.
Monograms convey class and refinement, making them ideal for creating a polished, professional impression. Whether embroidered on linens or embossed on invitations, monograms bring a sense of heritage and luxury to any brand.
Mascots: A character that creates instant brand recognition for your audience.
A mascot is a character or illustrated figure that represents your brand. Mascots are playful, approachable, and packed with personality. They can be whimsical or elegant, depending on the style, and are fantastic for creating a memorable, human connection with your audience.
Best for:
Brands that value approachability and storytelling.
Hospitality venues, like boutique inns or event spaces, that want to create a sense of charm and individuality.
Businesses with strong narratives or themes that can be embodied in a character.
For example, a charming woodland creature for a countryside wedding venue or a chic peacock for a luxury event planner can create a powerful emotional connection. Mascots invite people to engage with your brand on a more personal level.
How to Choose the Right Style for Your Brand
Selecting the right logo style isn’t just about what looks good; it’s about what aligns with your brand’s values, target audience, and the experience you want to create. Here are some tips for choosing a logo style thats best for your business:
Know Your Audience: Are they looking for luxury, fun, or a balance of both? Match your logo’s tone to their expectations.
Consider Versatility: Think about where and how your logo will be used. Will it need to shine on everything from social media to signage?
Embrace Your Brand’s Personality: Your logo should feel like you. Submarks suit understated brands, monograms align with sophistication, and mascots add a dash of whimsy.
Your logo is one of the first touch-points for your audience, and it’s worth investing in a style that truly resonates. Whether you’re drawn to the clean versatility of submarks, the timeless appeal of monograms, or the playful charm of mascots, there’s a logo style to elevate every brand identity.
If you’re a wedding or event supplier who is ready to explore which logo style fits your brand best, I’m here to help and create a visual identity that not only looks stunning, but also connects with your ideal clients and customers.
Ready to get started? Contact me today!
In collaboration with The Collab Club