How to name your business for growth

Your business name is the first step to standing out, building trust, and driving growth 📣

Here are my essential tips to help you choose a name that not only fits your brand but also let’s your personality shine through to your clients ✨


Define your core identity.

What sets you apart from everyone else? What makes you tick? What do you value? How do you want your client to feel? Who is your ideal client?

Write down your answers - do any key themes / words stand out?

Show off your personality.

Personal touches in a brand are what make you stand out. The term ‘people buy from people’ is so overused but in this case, its true. Putting your personality into your brand name gives your business an instant point of relevance to your clients.

Don’t be afraid to lean into emotion.

Clients often seek out businesses that resonate with their own vision and values. A name that evokes emotion or sentiment, rather than simply describing what you do, can make your brand more memorable and relatable.

Get to know your dream clients

Reflecting your audience's style will make your brand more relevant and appealing to the clients you want to attract. It’s that simple. Ask yourself about your dream client and write down any key terms that spring to mind.

Be bold and be unique

It’s competitive out there, so standing out is key. Adding unique words, place names, or even merging words can create a more distinctive brand.

If in doubt, keep it simple

Naming your business is important but it doesn’t have to be complicated. A catchy, simple name not only helps clients remember you but also makes word-of-mouth recommendations easier.

Check for availability

Choose a name that has an available domain name, preferably a .com or .co.uk for credibility. Securing a matching name across your social media platforms is equally important.

Plan for the future

While you might be focusing on a specific service or product now, consider how your business might grow in the future. A name that allows for flexibility will save you from needing another rebrand down the line.


Ready to create a brand identity for your business to grow and thrive? Get in touch today so we can start making magic!

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Submarks, monograms and mascots, oh my!